Aflatun Kowser

Spearheaded integrated digital marketing campaigns and provided cross-functional ERP support to drive organic growth, enhance operational efficiency, and achieve core business objectives. Digital Marketing & Growth ● Architectured and executed end-to-end SEO strategies for a diverse client portfolio, resulting in a 30% average increase in organic traffic. ● Authored and optimized compelling website content and blog posts, leading to a 15% improvement in user engagement metrics. ● Managed comprehensive SEO initiatives for over 30 websites, including in-depth keyword research, on-page optimization, technical SEO audits, and strategic link-building. Directed performance-driven PPC and Facebook Ads campaigns, achieving a 25% increase in conversions through strategic budget allocation, A/B testing, and audience targeting. ● Leveraged industry-leading analytics tools (Ahrefs, SEMrush, Screaming Frog, Google Analytics) to monitor KPIs, generate actionable reports, and refine campaign strategies. ERP & Business Analysis ● Provided subject matter expertise across core ERP modules, including CRM, Sales, Marketing, Accounting, HRM, and Production, to streamline internal business operations. ● Resolved critical ERP-related issues across purchasing, manufacturing, production, quality, and finance domains, ensuring minimal disruption to business continuity. ● Developed and implemented bespoke automation testing solutions, significantly enhancing system reliability and operational efficiency for the company. ● Facilitated cross-departmental business requirement sessions to meticulously define, document, and translate stakeholder needs into functional specifications. ● Contributed to strategic sourcing and supplier contract implementations, optimizing vendor relationships and procurement workflows.

Recruited to spearhead the company's content strategy with a primary focus on accelerating organic traffic growth and enhancing online brand presence. ● Owned the end-to-end digital content lifecycle, from ideation and creation to optimization and performance analysis, to drive organic growth. ● Developed and executed a targeted content calendar, including blog posts, articles, and web pages, directly supporting SEO objectives. ● Implemented on-page SEO best practices for all published content, resulting in improved keyword rankings and increased search engine visibility. ● Analyzed content performance using analytics tools to identify high-potential topics and refine the overall content strategy for maximum impact.