MD. FAZLE RABBI

Marketing & Communication Executive

About Candidate

A highly motivated and

creative marketing

professional seeking a

Brand Executive role to

contribute to brand

growth, market

positioning, and consumer

engagement. With a

strong background in

digital marketing, media

buying, and brand

strategy, I aim to develop

and execute innovative

branding initiatives that

enhance brand

recognition and drive

business success.

Passionate about

analyzing market trends,

creating compelling

brand narratives, and

executing multi-channel

campaigns.

Social media management

Website management and optimization

Ad campaign setup (Meta Ads and Google Ads)

Pixel setup and optimization

Data analysis for informed decisions

Content creation and video editing

Team leadership

Location

Education

B
B.sc in Computer Science Engineering. 2024
Institute of Science & Technology (IST)
H
HSC in Science Group
Engineering University School & Collage (EUSC)

Result: 4.67 out of 5

S
SSC in Science Group
Engineering University School & Collage (EUSC)

Result: 5.00 out of 5

Work & Experience

M
Marketing & Communication Executive May 2024 - Present
The Daily Janakantha

Client Acquisition and Relationship Management • • Identify potential advertisers and agencies for partnership opportunities. • • Build and maintain relationships with clients, addressing their advertising needs and providing customized solutions. • • Communicate effectively with brand managers, marketing heads, and decision-makers. Proposal and Pricing Development • • Draft professional advertising proposals, including platform overviews, audience analyses, and pricing structures. • • Customize offers for specific campaigns, festivals, or brand promotions. Campaign Management and Reporting • • Coordinate with internal teams to ensure the seamless execution of advertising campaigns. • • Track and report the performance of advertisements (impressions, clicks, engagement). • • Suggest optimization strategies based on campaign results. Market Research and Competitor Analysis • • Analyze market trends and competitor activities to refine strategies. • • Identify new business opportunities by staying updated on industry events and client needs. Digital Marketing • • Leverage digital tools like WhatsApp, email marketing, and bulk communication platforms to reach out to potential clients. • • Use Janakantha’s digital presence (website, Facebook, YouTube) to drive ad sales. Content Creation and Management • Oversee the creation of content for social media, blogs, videos, and other digital platforms. • • Optimize content for SEO and user engagement

D
Digital Marketing Specialist Jan 2022 - 31 May 2024
Admission CN

• Manage the company's Website and social media accounts, including Facebook, Instagram, Linked In, Twitter, Google, and YouTube, to execute digital marketing campaigns effectively. • Strategize and implement product promotions and digital campaigns (Paid & Free) across reputable social media platforms, aimed at boosting sales and enhancing brand visibility. • Generate innovative ideas for content marketing and devise creative growth strategies within the digital marketing realm. • Develop and optimize digital marketing budgets to maximize cost- efficiency. • Produce high-quality business articles across various topics, ensuring accuracy, thorough research, and adherence to quality standards. • Create SEO-optimized content, incorporating relevant keywords, meta tags, and other best practices. • Stay abreast of the latest trends and best practices in content marketing and social media. • Provide communication and support on various business issues as needed.

Skills

Brand Strategy & Management • Communication and Public relation. • Media Planning & Buying • Market & Consumer Analysis • Creative Campaign Development • Data-Driven Decision Making • Strong Communication & Collaboration • Project & Campaign Management • Work well under pressure and in strict deadline as well as a team or a leader Responsible, efficient and flexible in the working environment. • Video Editor • Graphic Designer
80%

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