SL 60K802
Dhaka University Admission Department of Marketing
Dhaka University Admission full description:
According to Google, The Marketing Department at the University of Dhaka, Bangladesh, is one of the most esteemed departments within the Faculty of Business Studies, known for its rigorous academic standards and strong industry connections. Established in 1974, it was the first department to offer a formal education in marketing within the country, setting the stage for the development of marketing professionals across various industries in Bangladesh and beyond.
Programs and Curriculum
The department offers a comprehensive range of programs, including Bachelor of Business Administration (BBA), Master of Business Administration (MBA), Master of Philosophy (MPhil), and Doctor of Philosophy (PhD) degrees. The curriculum is designed to balance theoretical frameworks with practical insights, covering key areas like consumer behavior, brand management, digital marketing, and market research. Students are encouraged to engage in real-world projects, case studies, and internships to hone their analytical and strategic skills, preparing them for the dynamic demands of the marketing profession.
Faculty and Research
The Marketing Department is staffed by experienced faculty members, many of whom hold advanced degrees from leading institutions worldwide. Faculty research areas are diverse, focusing on critical issues such as consumer psychology, marketing strategies in developing economies, corporate social responsibility, and e-commerce trends. The department frequently publishes research in high-ranking journals, contributing to academic discourse both locally and internationally.
Facilities and Extracurricular Activities
The department provides students with access to a well-equipped library, computer labs, and other resources essential for academic success. Additionally, students have opportunities to participate in extracurricular activities, including marketing competitions, seminars, and workshops. These events often feature guest lectures from industry leaders, allowing students to network and gain insights into the latest marketing trends and practices.
Alumni Network and Career Prospects
The alumni of the Marketing Department at Dhaka University are well-regarded across the business sector in Bangladesh. Graduates often secure positions in top multinational corporations, local firms, government agencies, and non-profits. The strong alumni network also plays a crucial role in mentoring current students and facilitating job placements, ensuring that graduates are well-prepared to lead in various marketing roles.
With a commitment to academic excellence, innovation, and industry relevance, the Marketing Department at the University of Dhaka continues to be a leading force in shaping the future of marketing professionals in Bangladesh.
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