Job Description
Pathao – Brand Manager Job Circular 2024 Details:
We are pleased to provide you with comprehensive information regarding the Pathao Job Circular 2024 for the position of Brand & Communications/Brand Manager. Our objective is to present this information in an organized and easily accessible manner, ensuring that you can quickly access the essential details. If you are interested in exploring other enticing job opportunities, such as Government Jobs, Banking Jobs, Private Sector Jobs, Military Jobs, NGO Vacancies, Sales Positions, and more, we encourage you to explore our dedicated category section.
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Code: | IA51K847 |
Employer: | Pathao |
Post Name: | Brand & Communications/Brand Manager |
Job Location: | – |
No. of Vacancies: | 01 |
Job Type: | Full time |
Job Category: | Sales / marketing |
Gender: | Male/Female |
Age Limitation : | – |
Educational Qualifications: | BBA/MBA degree in Marketing or any other related field |
Experience Requirements:- | At least 5 years of working experience in Brand Marketing or Advertisement |
Salary: | – |
Apply Procedure: | Apply through the link mentioned in the picture |
Application Deadline: | March 21, 2024 |
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Apply Procedure:
Apply through the link mentioned in the picture
What is Brand & Communications/Brand Manager? What are the responsibilities of this position? What requirements are needed to get this job? and What is the benefit of this position in career?
According to Google In the dynamic and competitive marketplace of Bangladesh, where brands vie for consumer attention and loyalty, the role of a Brand Manager holds significant importance. This pivotal position encompasses overseeing the brand’s identity, messaging, and communication strategies, ensuring consistency and resonance with the target audience.
For ambitious marketers and creative strategists in Bangladesh, the Brand Manager job offers an exciting opportunity to shape the perception of brands, drive customer engagement, and ultimately contribute to business success. The benefits of this role extend beyond financial rewards, offering opportunities for career advancement, skill development, and the satisfaction of making a tangible impact on brand equity and market share.
At its core, the Brand Manager job revolves around developing and executing brand strategies that align with business objectives and resonate with the target audience. This involves conducting market research to understand consumer preferences and behavior, defining the brand’s positioning and messaging, and overseeing the implementation of integrated marketing campaigns across various channels.
One of the primary benefits of a Brand Manager job is the opportunity to work with cross-functional teams and external agencies to bring brand strategies to life. Brand Managers collaborate with colleagues in marketing, sales, product development, and other departments to ensure alignment and consistency in messaging and execution. This collaborative approach fosters creativity, innovation, and teamwork, enhancing the overall effectiveness of brand initiatives.
The responsibilities of a Brand Manager typically include:
1. Developing brand strategies and plans that support business objectives and drive brand awareness, preference, and loyalty.
2. Managing the brand’s visual identity, including logos, packaging, and design elements, to ensure consistency and alignment with brand positioning.
3. Overseeing the creation and production of marketing materials, advertising campaigns, and promotional activities to effectively communicate the brand’s value proposition to the target audience.
4. Monitoring and analyzing market trends, competitor activities, and consumer insights to identify opportunities and threats to the brand’s success.
5. Collaborating with internal stakeholders and external partners, such as advertising agencies, media vendors, and influencers, to execute marketing initiatives and campaigns.
6. Measuring and evaluating the performance of brand initiatives and campaigns, using key metrics and KPIs to assess effectiveness and optimize strategies for future success.
Qualifications needed to become a Brand Manager in Bangladesh typically include a bachelor’s or master’s degree in marketing, business administration, or a related field. Additionally, candidates should have several years of experience in marketing or brand management roles, preferably within the consumer goods, retail, or advertising industries.
Moreover, employers look for candidates who demonstrate strong strategic thinking, creative problem-solving, and project management skills. Excellent communication, presentation, and interpersonal skills are also essential for effectively collaborating with internal and external stakeholders.
Overall, the allure of being a Brand Manager in Bangladesh lies in the opportunity to shape the perception of brands, drive consumer engagement, and ultimately contribute to business success in a dynamic and competitive marketplace. As stewards of brand equity and champions of consumer loyalty, Brand Managers embody the spirit of creativity, innovation, and strategic thinking that defines Bangladesh’s vibrant and evolving marketing landscape.
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