Brand Tech Manager | Universal Jeans Ltd | Manager Job 2025

According to Google In the Bangladesh, A Brand Tech Manager is a relatively new and evolving role that blends brand management with technology and digital innovation. This position exists at the intersection of marketing and tech, where the manager is responsible for driving brand growth through the strategic use of digital tools, data, and emerging technologies. It’s especially relevant in companies that are shifting from traditional marketing to digital-first strategies.

The responsibilities of a Brand Tech Manager typically include overseeing the digital transformation of brand marketing, ensuring that all digital touchpoints—from websites and apps to social media and e-commerce—are consistent with the brand’s identity and deliver a seamless customer experience. This person works closely with creative teams, data analysts, and tech developers to build campaigns that are not only visually engaging but also data-driven and performance-focused. They may also manage digital media buying, track ROI on marketing spend, implement CRM platforms, and explore new tech trends like AI or AR to enhance brand storytelling.

To qualify for this role, a candidate usually needs a blend of marketing and tech expertise. A background in marketing, digital media, communications, or business is common, often combined with knowledge of data analytics, martech platforms (like Salesforce or Adobe Experience Cloud), and project management tools. Experience in digital marketing campaigns, understanding of customer journey mapping, and familiarity with coding basics or UX/UI can be a significant plus. Soft skills like strategic thinking, creativity, adaptability, and strong communication are essential because the role often involves working across multiple departments.

Career-wise, being a Brand Tech Manager offers a significant advantage. It positions you at the forefront of marketing innovation, which is increasingly valuable as more companies invest in digital-first strategies. The role not only enhances your skillset in both branding and technology, but also opens up pathways to leadership roles such as Head of Digital, Chief Marketing Officer (CMO), or even Chief Digital Officer (CDO). In a world where brands are defined as much by their digital presence as their products or services, this position is both impactful and future-proof.